Ministry expands new communication strategy

The Deputy Minister of Information and National orientation (MINO), Mrs. Oboshie Sai Cofie has underlined the ministry's commitment to ensure that the positive achievements of government are explained to the people thoroughly. This, she said, was in line with the Ministry's clear-cut and unambiguous mandate "to ensure that the success story of this government's achievements gets told, gets told right and gets told to every single Ghanaian, in such a way that each will truly understand". Mrs. Sai Cofie was briefing High Commissioners and Ambassadors of Ghana's Missions on Government's new Communication Strategy and MINO's role in information management as part of a 4-day conference organized by the Ministry of Foreign Affairs in Accra. The conference, attended by 45 Ambassadors and High Commissioners, was to examine critically Ghana's domestic and foreign policies to enable the diplomats to rationalize the performance of their missions to ensure maximum contributions to the national development effort. It was also targeted at familiarizing the Diplomats with developments on the socio-economic scene at home in Ghana. Mrs Sai Cofie said Ghana, under President John Agyekum Kufuor, was firmly set out in a well thought out path of growth and stability, and all information must be constantly and consistently shared with the people of Ghana. She explained that although the mandate given her ministry appeared easy, it was a complex task, since it required proper management and dissemination of information for the understanding of the people. On the media landscape, Mrs Sai Cofie noted that the freedom enjoyed by the media had not only resulted in a growth of positive media practice, but had also led to a fall of professional standards among sections of media practitioners. This had led to the use of unacceptable language both in print, and on the airwaves, she said, adding that this had become a source of some concern for many well-meaning Ghanaians. "To help address this situation, this government on coming to power introduced the spokespersons concept to address various issues in the country," she said. Apart from the Minister of Information and National Orientation and his deputy, the new government communications strategy organizational chart has four government spokespersons, dealing with vital areas such as social services, governance, finance and economy as well as infrastructure. "These persons form part of government's information and strategic team to manage information in a manner that will get down horizontally and vertically to all sections of the public."